by Lee Bradshaw | May 28, 2025 | Hewitt Matthews, Marketing, PPC, Social Media
“Our CPC is down 20% month-on-month!” We’ve all been there, right? That initial buzz when a core metric like Cost Per Click heads south. It feels like a win. But what if I told you that this “win” might be a wolf in sheep’s... by Lee Bradshaw | May 22, 2025 | Hewitt Matthews, Marketing, PPC, SEO, Social Media, Web
Have you ever had that sinking feeling? You’ve poured resources into your SEO strategy. Your rankings are up, traffic is climbing… but the phone isn’t ringing any louder. The sales team isn’t exactly rushed off its feet with new, quality leads. If you’re... by Carl Hewitt | Jan 20, 2025 | Hewitt Matthews, Social Media
Social media is a powerful tool for promoting boutique hotels. With the right strategies, you can showcase your hotel’s unique features, attract more guests, and increase bookings. Social media platforms like Facebook, Instagram, and Twitter allow you to reach a... by Carl Hewitt | Dec 30, 2024 | Hewitt Matthews, Social Media
New Year is a popular time for travel. Many people plan trips to kickstart their year with a fresh experience. As a travel business, it’s essential to capture their attention through effective paid social media campaigns. These campaigns can make or break your chances...
