Learn how to optimise your lead generation forms to improve conversions with these 8 simple steps.
Lead generation forms are a critical part of any online marketing strategy. They allow you to collect contact information from users, creating leads which you can nurture and eventually convert into paying customers.
However, if your lead generation forms are not optimised well enough, you’re missing out on huge opportunities to reach more customers and grow your business.
So, here are some actionable strategies to transform your landing pages into conversion machines!
Here are some tips for optimising your lead generation forms to improve conversion:
- Use Clear and Concise Form Labels & Field Names
Your form labels should be clear and concise, so that potential customers know exactly what information you’re asking for with no ambiguity.
Use Keywords Throughout Your Form
Strategically placing keywords throughout your form, will improve visibility across search results for relevant queries. For example, if you’re selling shoes, you should include related keywords in the form labels, field names, and descriptions – these might sound super simple, but are often the key points we forget!
Make Your Form Easy to Find
Your form should be easy to find on your website. Always consider placing it above the fold, or using a prominent call to action to direct visitors to it.
Use a Form Submission Tracking Tool
A form submission tracking tool is used to track the number of leads your forms are generating and helps you determine which channels, keywords, ad creatives and strategies are performing best for you. This information, in turn, will help you optimise your forms for better results.
Keep your Forms Short and Simple
The longer and more complex your form is, the less likely people are to fill it out. Only ask only for the information that you absolutely need.
Use Simple Language
Filling out a Lead Gen Form shouldn’t mentally taxing. Avoid using jargon or technical terms that your target audience may not understand.
Offer a Compelling Incentive
Always offer something substantial in return for your users completing the form. This could be a free ebook, a discount, or access to exclusive content!
Always Include a Call-to-Action
Tell people what you want them to do at the end, such as “Sign up” or “Download now.”
By following these simple steps, you can create lead generation forms that work well and have a positive impact on your conversion rates. They will help you to reach more customers, grow your business, and achieve your marketing goals.
- Use a consistent design. Your design should be consistent with the rest of your website. This will make it look more professional and trustworthy.
- Use a responsive design. A responsive form will ensure the functionality is correct and works properly on all devices.
- Test and optimise your forms. Once you’ve created your forms, test and optimise them to improve your results. You can do this by testing different form designs, labels, and fields. You can also use A/B testing to compare different versions of your forms to see which one performs better.
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