News and Insights

Take a look through our expert insights, guest blogs and tips on all things Paid Media and Web related!

ecommerce website

26 February 2024

Maximise eCommerce Sales Using Website Maintenance: The Gateway to a Seamless User Experience

In today’s highly competitive digital marketplace, providing a seamless and engaging user experience is paramount to the success of ...

Travel Marketing

20 February 2024

How Best To Use PPC To Drive Travel Booking Leads To Boost Growth

In the fast-evolving travel and tourism sector, digital marketing offers both challenge and opportunity for remarkable growth. Crafting an impactful ...


05 February 2024

Winning the Search Engine Game: Incorporating Long-Tail Keywords in Your SEO Strategy

Search engine optimisation (SEO) plays a pivotal role in helping businesses of all sizes achieve online visibility and attract the ...

video marketing

29 January 2024

Mastering Video Marketing: The Future of Content Creation and User Engagement

In today’s fast-paced, increasingly visual digital landscape, the power of video marketing cannot be ignored. With the consistent rise ...

social media platforms

22 January 2024

The Small Business Guide to a Winning Social Media Strategy to Skyrocket Conversions

In today’s digitally-driven world, maintaining an effective online presence is paramount to the success of small businesses. Social media ...

email marketing

15 January 2024

Boosting Your Business with Email Campaigns: Crafting High-Converting Emails to Drive Sales and Growth

In the ever-changing world of digital marketing, email continues to reign as one of the most effective communication channels. Though ...

CRO Strategies

08 January 2024

Boost Your Bottom Line with CRO Strategies: Tips to Transform Your Website into a Conversion Machine

The digital landscape grows increasingly competitive day by day, and businesses must adapt and innovate to stay ahead of the ...

content marketing

01 January 2024

Cultivating Customer Loyalty: The Power of Content Marketing Strategies for Small Businesses

In the fiercely competitive business landscape, businesses are continuously seeking new strategies to maintain an edge and secure enduring success. ...

local SEO

25 December 2023

Local SEO Mastery: The Ultimate Guide for Small Businesses to Dominate Local Search

In today’s digitally-driven world, small business owners often face intense competition within their local surroundings as they aim to ...


19 December 2023

Clutch Recognises Hewitt Matthews as one of the Game-Changing Advertising Agencies in the United Kingdom

Clutch is the leading ratings and reviews platform for IT, marketing, and Business service providers.    Today, advertising has taken ...

Business Growth

18 December 2023

E-commerce Sales Acceleration: Proven Strategies to Spike Your Online Business Growth

The ever-growing world of e-commerce offers incredible opportunities for businesses to thrive and expand. However, the fiercely competitive landscape poses ...

11 December 2023

Essential Google Analytics Metrics: Top 5 Metrics Marketers Must Track for Digital Success

Digital marketers today have access to a wealth of data that can reveal valuable insights into website performance, user behaviour, ...

Website Development

04 December 2023

Building the Perfect Online Platform: A Comprehensive Guide to Website Development

Cookie less world blog advertising

27 November 2023

Navigating the Shift to Cookieless Marketing

Navigating the shift to cookieless marketing. Terrifying, I know!   But not if you’re ahead of the game.   ...

web maintenance

27 November 2023

The Ultimate Web Maintenance Checklist: Enhancing User Experience and SEO with Hewitt Matthews

Maintaining an optimised and user-friendly website is crucial for business growth and online success. To ensure your website maintains a ...


20 November 2023

Master the Art of Retargeting Strategies to Maximise ROI and Improve Conversion Rates

Retargeting strategies have become an essential component of successful digital marketing campaigns, providing businesses with the opportunity to reconnect with ...

paid search advertising

16 November 2023

Mastering Paid Search Advertising: Your Ultimate Guide to Success

Paid search advertising is an indispensable tool for businesses and marketers looking to carve a prominent presence in the digital ...

display ads

06 November 2023

5 Display Ad Secrets for Higher Engagement and Better Conversions

Captivating display ads play a pivotal role in catching customers’ attention and persuading them to engage with your brand. To ...

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03 November 2023

Hewitt Matthews Acquires Website Hosting & Support Services

Hewitt Matthews Acquires Website Hosting & Support Services from The Typeface Group in a Strategic Shift for Both Agencies to ...


30 October 2023

10-Step CRO Checklist: Boost Your Website Conversions Today

Significantly increasing your website’s conversion rate optimisation (CRO) may seem daunting, but with the right approach and focused effort, ...

Email Campaigns

23 October 2023

Top Strategies for Successful Email Campaigns and Boosting Engagement

In today’s fast-paced digital landscape, crafting successful email campaigns is a vital component of any effective marketing strategy. Effective ...

Privacy Sandbox for the Web reaches general availability

11 October 2023

Privacy Sandbox for the Web Reaches General Availability

What is the Privacy Sandbox? Google introduced the Privacy Sandbox in 2019 with the aim of building a more private web ...

Web Design

18 September 2023

Using Professional Web Design and Development to Enhance User Experience

A business’s online presence is a crucial component of success in today’s digital age. A well-designed and intuitive ...

Paid Media Marketing

11 September 2023

Paid Media Marketing and How It Can Boost Your Online Presence

In an increasingly competitive digital landscape, Paid Media Marketing offers businesses a valuable tool to augment their online presence, attract ...

content marketing

04 September 2023

Harness the Power of Content Marketing with Hewitt Matthews’ Comprehensive Services

A thriving online presence is integral to the success of businesses in today’s digital landscape. Alongside well-executed paid media ...

google ads

28 August 2023

How Paid Media Marketing Services Amplify Your Business’ Growth

Paid Media Marketing is a powerful tool that enables businesses to reach, engage, and convert their target audience in the ...

website design

21 August 2023

Creating a Conversion-Focused Website with Hewitt Matthews’ Design and Development Services

In today’s digital-centric world, a business’s online presence is crucial to its success, with a user-friendly, visually appealing, ...

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15 August 2023

Boosting Conversions with Cutting-Edge Paid Media Marketing Strategies

In today’s competitive digital landscape, it’s crucial for businesses to invest in top-notch marketing solutions that effectively reach ...

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26 June 2023

8 Lead Generation Form Hacks to Catapult Conversions

Learn how to optimise your lead generation forms to improve conversions with these 8 simple steps.   Lead generation forms are ...

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22 May 2023

How To Boost Your Law Firm’s Visibility and Win More Clients

Are Google Ads an effective investment for Legal sector marketing?  Digital marketing is one of the best ways for law ...

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19 September 2021

Hewitt Matthews x UUKI COVID campaign scoops top award

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24 May 2021

Hewitt Matthews and UUKi: Shortlisted for Marketing Campaign of the Year

Events and marketing go hand in hand, and a digital event and digital marketing therefore are a match made in ...

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16 May 2021

How Digital Marketing Helps Digital Events

Events and marketing go hand in hand, and a digital event and digital marketing therefore are a match made in ...

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16 March 2021

The pros and cons of Google Ads

Is Google Ads suitable for your business? Here are the pros and cons that you need to be aware of ...

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16 March 2021

Will iOS 14 kill my ads?

Apple recently announced that when their new OS (Operating System) will be launching in 2021, which means huge changes for marketeers. ...

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