Daniel Disney

BACKGROUND

Daniel Disney is an internationally renowned LinkedIn and social selling trainer and sales author. He is an expert in lead generation, pipeline development and revenue growth via social media messaging and has been voted the most influential sales expert on LinkedIn.

As a leader in the industry and with an ever-growing personal brand with a rapidly growing following, Dan wanted to establish an official brand, coupled with a recognisable brand and a dedicated personal brand website.

That mirrored his personality and expertise whilst delivering valuable content to professionals seeking to elevate their sales and marketing game.

Additionally, the new brand & site needed to act as Daniel’s own lead generation source for his training, speaking and consultancy work.

THE CHALLENGE

Daniel Disney wanted to develop his official brand and website. As this needed to accurately reflect Dan’s personality and trademark ‘red’ colour scheme, the main challenge of the project was in the design.

We needed to create a brand & website that stood out in a competitive digital landscape and delivered an intuitive user experience for those that are seeking valuable insights on social selling, marketing or looking to engage Daniel’s services directly.

SOLUTION

We created a strategic approach to ensure all objectives from Daniel were achieved and executed.

Understanding the Vision: Initial discovery meetings enabled Hewitt Matthews to fully understand Daniel’s vision, his intended audience and key objectives for the brand. website and his own long term plans.
Minimalist and Recognisable Brand Design: It was vital to create a clean and visually appealing design which complemented Daniel’s pre-established personal brand values/personality and that kept the user at the forefront.
Utilising WordPress to Create a Scalable Website: Once the brand was completed and signed off, WordPress was used to create the website as it offers great flexibility, a user-friendly interface both front and back end, and the opportunity to scale in the future.
Optimised for Responsiveness and Speed: We ensured the new website was fully responsive and optimised for multiple devices, providing a seamless user experience, regardless of screen size. The team also optimised load speeds to prevent a negative bounce rate.
Sign-up Functionality: The implementation of a sign up feature allows users to stay up to date with news from Daniel.
Security: Lastly, Hewitt Matthews manages the ongoing hosting & security of Daniel Disney’s website with advanced security & performance measures in place.

Hewitt Matthews went above and beyond to ensure the brief was met and a vibrant yet fresh design was created to help establish Daniel’s place as an industry leader.

CONCLUSION

Hewitt Matthews successfully transformed Daniel Disney’s online presence. Creating a brand & website that not only captured his personal brand values, but that also delivered an outstanding user experience. With the new website, Daniel’s reach expanded and he was able to attract new opportunities and again confirm his position as the ‘King of LinkedIn’.