Case Study | Paid Search

Achieving 72% more conversions at a lower CPA, with just 25% more spend in the Insurance sector.

Project Summary

Insurance2Go, a leading gadget insurance brand, approached Hewitt Matthews to undertake the investigation & optimisation of their Google Ads campaigns to determine if they had truly hit the ceiling of performance, or if there was more to be gained. And there was.

How we did it$

Insurance2Go | Paid Search

Pushing Google Ads to the next level for an industry leading gadget insurance brand.


Insurance2Go, a leading mobile phone and gadget insurance provider in the UK, partnered with Hewitt Matthews while transitioning internal resource to
improve their Google Ads performance. Insurance2Go felt they had reached a ceiling in their in-house expertise and needed expert support from an
outsourced agency. Hewitt Matthews then pitched for the work and won the exciting project against competitors, including some global names.

The Challenge

Insurance2Go required an audit of their existing Ad Account to identify areas of opportunity and improvement, including further keyword research to identify new areas of demand. Lastly, their historic campaign strategy needed a review and the current landing pages were analysed for CRO recommendations.


Hewitt Matthews implemented a comprehensive approach that involved the following:

  • Auditing the existing Ad Account
  • Identifying areas of opportunity and improvement
  • Introducing a new campaign strategy
  • Conducting further keyword research to identify new areas of demand
  • Reviewing landing pages and making CRO recommendations


Cost per sale

Cost per click



The results of the project were impressive. In just 2 months, the work resulted in:

  • 72% more conversions
  • 28% reduction in cost per sale
  • 293% growth in impressions
  • 20% drop in CPC

All of this was achieved with just a 24% uplift in ad spend.


Hewitt Matthews’ expertise in PPC and digital marketing helped Insurance2Go achieve outstanding results with their Google Ads campaigns. By auditing the existing Ad Account, identifying areas of consumer demand, introducing a new campaign strategy, and conducting further keyword research, Hewitt Matthews was able to achieve impressive results with just a 24% uplift in ad spend throughout the project. Insurance2Go can now benefit from a consistently higher number of conversions, lower cost per sale, and increased.

"I've really enjoyed working with Carl, Reece and the rest of the team at Hewitt Matthews. They stepped in to assist when my team was light on resource and capability. They smoothly handled the transition for us and our Paid Media account.

I wouldn't hesitate to recommend them for any digital project."


Richard Gray

Head of Digital Marketing

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