Case Study | Hosting & Support | Website Design & Development

Total ease of back-end management was key to the success of this website build.

Project Summary

Webeo needed a website refresh, focusing on the back-end management. We responded by creating an engaging and user-friendly design, which allows Webeo to autonomously maintain the site.

How we did it$

Webeo | Hosting & Support | Website Design & Development

Webeo Laptop


Webeo is a B2B website personalisation software-as-a-service solution. The software enhances their clients’ online experience by combining data from the largest global IP database with intuitive and dynamic website personalisation software.

Webeo wanted to refresh the design and functionality of their website, to ensure a smooth back-end access for all users. They approached Hewitt Matthews to assist with the website build following the new brand refresh.


The key objective for this project was to create a new website that could be easily maintained and managed autonomously by the client without input from developers or the agency.

Not only did the brand need a refresh, some of the site functionalities were beginning to have a negative impact upon the user experience, so needed to be tackled.


Webeo created a similar, but more engaging design that was then passed to us for the website build, keeping in mind that one of Webeo’s main objectives was to create a website that allowed back-end users to make changes with ease.


We were faced with little-to-no challenges during the project due to detailed pre-planning, however, there were a few post-launch tweaks required by the client. The website required multiple eye-grabbing videos which originally had an impact on load speeds. We worked swiftly to mitigate their effect and used techniques such as Lazy Loading and hosted media offsite which improved the user experience and allowed pages to load faster.


Total ease of management for the client was key for the success of this project and we definitely achieved that. We worked closely with Webeo to ensure timelines were met and the brief was fulfilled to a high standard.

Webeo before Webeo Laptop

Hewitt Matthews did a great job on our new website, right from the start they understood the brief and what we needed to achieve with the site. They were adaptable to time scales and updated us at every stage of the process and we’re really happy with the final result. They also supported us on the set up of GA4 so we could start measuring the success of the new website straight away.

Rachel Hatton

Rachel Hatton

Head of Demand Generation

How can we help?

I'd like more information about your
and my email is
Case Studies

Our Portfolio