Navigating the shift to cookieless marketing. Terrifying, I know!
But not if you’re ahead of the game.
We recently met with the brilliant Louise Henderson (nee Nicholls) from StackAdapt to discuss a world without cookies, how the shift will impact marketers & brands and, importantly, what we can do about it right now.
There is a huge variety of exciting channels that aren’t bound by ‘traditional’ third party cookies, many of which you can begin testing and incorporated into your marketing strategy right now, not later!
Contextual advertising is a particularly one important in this soon-to-be-cookieless world, which we cover in depth.
The key takeaway from our chat is to stay ahead of the curve as the digital advertising world evolves and prepare early (shocker!).
In short, get prepared for the future by understanding and implementing cookieless strategies now, so that you can seamlessly carry these over beyond the depreciation of the cookie!